Once upon a time...
A masters student approached a design class with a problem. He needed a logo and identity for his thesis project, Children's Storytime: a storytelling app that lets parents create customized, interactive, and culturally relevant storytelling experiences for their children.
To create a logo and brand identity for a online storytelling startup.
Middle-class parents who are pressed for time and who wish to provide their children with quality storytelling experiences.
Initial Logo Sketches
Client's Top Picks
happily ever after
After much consideration, Children's Storytime was shortened to the more iconic and easier to say Storytime. The owl chosen is innocent yet professional, wise, universal in nature, and appealing to both parents and kids.